About Us
We're a team of passionate endurance athletes and travel experts dedicated to creating extraordinary adventures for cyclists and endurance enthusiasts.
Our Story
Endurance Travel Adventures (ETA) was born from a simple frustration: why were there so many limitations on cycling and endurance travel experiences?
Our founder, Alex Morgan, spent years as both a professional cyclist and adventure guide, witnessing firsthand how traditional tour companies failed to meet the unique needs of endurance athletes. Either the routes weren't challenging enough, the support was inadequate, or the experiences were too rigidly structured.
In 2018, Alex assembled a team of like-minded endurance athletes, travel experts, and logistical wizards to create ETA—a company dedicated to building adventures as unique as the athletes who undertake them. Since then, we've designed and executed custom endurance experiences on four continents, from weekend escapes to month-long expeditions.
Our Philosophy
Your Adventure, Your Way
We believe that the best adventures are the ones tailored specifically to you. Your fitness, your goals, your preferences, and your schedule should dictate the experience—not the other way around.
Beyond the Ordinary
We specialize in the extraordinary—the routes less traveled, the challenges that seem impossible, and the experiences you can't find in a standard tour package. If someone says it can't be done, that's exactly the kind of adventure we want to create.
Athletes Supporting Athletes
Our team is made up of endurance athletes who understand the unique needs, challenges, and rewards of endurance adventures. We're not just service providers—we're fellow athletes who share your passion.
Ready to join us on an adventure?
Let's create an endurance experience that challenges, inspires, and stays with you long after you return home.
Start Planning